Food stores, in contrast to all other sectors, saw an increase for in-store sales at the start of the pandemic, as retailers witnessed panic buying of essentials leading to a jump of almost 10% in March. To increase sales, you need to do market research to get in-depth retail market data relating to sales performance, store portfolios, and competitor analysis, as well as keeping track of rapidly changing retail and consumer trends. Take a look at this example from a Target store in Cerritos, CA. Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. As, Train your staff to wow shoppers within the first few seconds. Recognize that increasing sales requires a solid strategy and integrated approach. Feel free to scroll through all of our posts or browse by category to find relevant information for you. Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. A Guide to Store Layouts That Can Increase Sales A Guide to Store Layouts That Can Increase Sales. So, if you’re currently not engaging in Corporate Social Responsibility (CSR), it’s high time to find a good cause to support. This will be easiest to implement if you have a Sweet Shop Setup, which gives you a natural location within your store for the event. “Customer-centricity” is one of those buzzwords that everyone throws around, but all it really means is truly understanding your customers, and making them the center of your ideas and initiatives. Train your employees to be available and interruptible. GMROI, sell-through, inventory turnover, product performance, and lost sales). One way to do so is to host fun events. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. Are you a Vend customer? If not, they’re too high and risk de-motivating your staff,” he wrote. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. and profitability. Many of the products on your floor are time-sensitive. Take … Speaking of which, if you’re constantly dealing with long wait times, an iPad POS system could be just the thing to speed things up. “One of the most authentic ways to instantly build the “know, like, trust” factor is to let customers know why you decided to create the business you have. Make sure that you’re showing up whenever they conduct a search relevant to your business. In-store promotion events take a bit of effort, but their payoff can be significant in terms of both sales and customer satisfaction. Catching customer attention throughout the store and at checkout is essential to encouraging impulse buys. This can be a very useful tool for identifying top performing cashiers or sales reps, and for tracking goals for each team member. As Simon Webster, a sales executive at Oudoria puts it: We are heading into such an exciting time for independent retail. In it they talk about how retailers can upsell and cross-sell using the “Rule of 3.”. © 2021 Gold Medal Products Co. All Rights Reserved. If you need more resources on increasing retail sales, have a look at the recommended articles below! To win them over, start by clearly communicating your health and safety measures. This means updating regularly to keep up with the latest trends and seasons. British shoppers won’t even wait around that long. Now more than ever, consumers are turning to Google to find stores and products. According to business owner Jacon McIntyre, this program has helped them with their customer service and retention. All retail stores need to manage inventory. Click-and-collect not only gets people through your doors, but it’s been proven to increase in-store sales as well. Which listing do you think gets more traffic: the one on the left, which contains detailed info, reviews, and lots of photos? 6. Always have enough working capital so you’ll never be short of funds when it’s time to order products. This will ensure repeat business and also bring in new customers through referrals. Stay on top of your inventory to ensure that you’re stocking the right products at the right time. Keeping old inventory in your store that isn’t selling not only makes your overall store assortment look stale, it hurts your bottom line. Mobile ordering isn’t just for restaurants. Have condiments available, along with sides and some specialty items like gourmet popcorn from your sweet shop in red, white, and blue, or in local school colors. Consider using a modern POS system that you can easily power up when things get too busy. Because of the pandemic, many of your customers are worried about their health and safety. What about the Independence Day or the holiday season? 1) Show your clients how they can benefit from increased sales through point-of-sale retail tests Real point-of-sale market tests will demonstrate how certain attractive and innovative products will increase sales per sqm. How to Increase Sales in Your Retail Grocery Store, dnn:COPYRIGHT runat="server" id="dnnCOPYRIGHT" CssClass="footer", Build & Grow Your Concession Food Business, Build and Grow Your Concession Food Business, http://www.colliers.com/-/media/files/marketresearch/unitedstates/2017-research-reports/2017-retail-spotlight-report-globaldata-part2-us-colliers.pdf, 3 Easy Ways to Grow Gourmet Popcorn Sales after the Holidays, 3 Simple Holiday Marketing Ideas for Grocery Retailers, Near your checkout lines, place a large checklist asking, “Did you remember…?” and, Do you have an artistically talented employee? And people love to buy from other people, not businesses!”. Offer samples of different types of hot dogs, which you can display on a roller grill for visual appeal. Feel free to jump straight to a section that’s relevant to you! Online retail sales fell by 7.0% in July when compared with June, but the strong growth experienced over the pandemic has meant that sales are still 50.4% higher than February’s pre-pandemic levels. Value selling is the foundation of how to increase sales in retail. Here’s are some general guidelines to follow: Having a great-looking store is just the first step. In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Clothing store sales were the worst hit during the pandemic and volume sales in July remained 25.7% lower than February, even with a July 2020 monthly increase of 11.9% in this sector. If you’re starting out, kick off your loyalty program efforts with a simple “dollars for purchases” format. How to improve sales in a super market or any retail grocery & general provisions store, through effective data collection? Bells and whistles like tiers, points, and stars cab come later. That kind of vulnerability makes their choice to shop with you personal. Convenience stores account for 4.2% of sales, while specialty food stores hold a 3.4% market share. Sure, it may not be their intention to make a purchase, but if you manage to impress them, they might just decide to buy something or come back at a later time. You have been managing and running a department store or a small general store since ages and business is not growing. Make customers feel safe in your store; Ensure that your store shows up in online search results; Display your local inventory in Google Search and Maps ; Implement click-and-collect; … “Treat each return like a sale. If necessary, tweak your stock ordering process so orders arrive promptly. The first step to increasing grocery stores sales is getting consumers to come in. The end results allow for changes in ROI and engagement after a category rebuilding, testing the performance of different aisles widths, evaluating the stopping power of new fixtures (freezers, etc. 5. Here are some tips to increase your sales. ... She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Tagged 10 steps to increase supermarket profits, best supermarket software, customer feedback for supermarket, Dialy-needs inventory management, Grocery store Queue buster, Increase supermarket sales, more supermarket happy customers, reduce customer wait time, supermarket combo pack management, supermarket offer suggestions Post navigation However, markdowns are bad for profit, and the cheapest option is rarely the best option for the customer. Mark these items down, sell them and move on. Cultivate strong relationships with your suppliers and communicate with them often. when people are waiting in line or if someone just needs to get “in and out” quickly.). Instead of viewing and treating the task as a chore, have your associates handle returns with a smile. “My top tip is to be relevant,” says Karl McKeever, Founder and Managing Director at Visual Thinking. Online retail is expected to be at par with the physical stores in the next five years. Product returns can leave a bad taste in a retailer’s mouth, but if you handle them the right way, you can turn product returns into sales or opportunities. If you are a clothing boutique, you can use a slow afternoon to offer personal shopping services or provide free manicures to the first dozen customers. As far as appearances go, we’re willing to bet that the company on the left gets more business. Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode. Aim for that level of customer-centricity in your business. Offering this service will help drive in-store traffic and sales. Try to apply that same level of creativity and relevance in your messaging. Dena makes an excellent point. Running a retail store can be time-consuming. The product is meant to help people get ready faster by allowing them to put together their outfits the night before. Heck, that’s 90% of retail help these days. The key to success in increasing grocery store sales is to provide the customer an experience that he/she will cherish and talk about. Case in point: IKEA. “By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. Francesca Nicasio is retail expert, B2B content strategist, and LinkedIn TopVoice. There’s a huge spike where grocery sales nearly double on February 10 and 11 Starting in March, when things got more serious in the U.S., sales were up 20% to ~30% nearly every day, with the mounting gains on the week of March 8, when much of the country started shutting down. The Indian fashion accessories segment, the market was worth around US$ 3 billion in 2013 and is expected to grow at a CAGR of 12 percent touching US$ 6 billion by 2019. These include: It takes a bit of extra time, but doing this will make your listing more attractive and, as a result, drive more traffic to your location and website. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores. As Vikas Gupta of Global Cloud Xchange puts it, you can convert walk-ins into regular customers by using “any economic or free communication tools like SMS (A2P), Whatsapp, FB page to share your everyday specials” or simply keep in touch with your customers. The last thing you want is for shoppers to call you out for now walking the talk. The retailer who merely watches the store's shelves can't maintain a proper balance between the right amount of merchandise and probable customer demand. They’ll walk out after just six minutes.”, Barbara Thau, a contributing writer at Forbes.com, adds that in order to increase sales, brick-and-mortar stores must “banish the wait in line, once and for all.”. Fortunately for retailers, the science behind scent marketing isn’t just academic — major retailers like Nike found that scent marketing in retail stores “increased intent to purchase by 80%.” In another real-world scent marketing experiment, the smell of fresh-brewed coffee at a gas station increased coffee sales by 300%. That just wouldn’t work with a traditional till system,” says founders David Caldana & Justin Kowbel. Do you want to use it now or later?’ That information obviously makes our customers feel good. According to owner Michael Nagdimunov, adding the delivery service increased their revenue by 25%. You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Mobile POS solutions enable you to untether the checkout process, so you can ring up sales from anywhere in the store (e.g. Impulse buys, upsells, and cross-sales  can really add up, so if add-on sales and upgrades aren’t a big focus for you, see if you can make them a bigger part of your sales strategy. For instance, Fortune reports that the company once did a study of 8,292 people in eight cities to learn more about their morning routines. “Goals should be achieved at least 70% of the time. If sales are sluggish at your supermarket or grocery store, these four marketing tips and tricks may help. If you’ve landed on this post, chances are you’re looking to increase sales in your store. It created an app that leverages augmented reality elements. “Sure, there are customers who take advantage, but you will build a loyal customer base who will continue to shop in your stores because they know they will be made to feel valued each time they walk in the door.”. Research has found that “Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. There’s no shortage of platforms on which you can communicate with your customers. In fact, pretend you know nothing about the grocery retail industry. They simply have to be in the Christmas Elves’ system to be able to manage and redeem their rewards. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers. Your employees are the people who are doing the selling, so if you’re looking to increase sales, you need to invest in your staff. Are your customers the center of your decision-making? Use décor that you sell to showcase how customers can create the perfect ambiance in their own backyard. GMROI, sell-through, inventory turnover, product performance, and lost sales), Survivor's Guide to the Retail Apocalypse, Be grateful and appreciate your staff. Some grocery stores offer specials at the checkout counter to trigger impulse sales. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Finally, let the customer know you appreciate their business. They will be back.”, How can you be more customer-centric? If you haven’t done so yet, establish a program that rewards your best customers. He recommended including an assortment of your best-selling products in a display, basing the colors around the colors of the packaging, and creating vertical or horizontal blocks. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. How to increase retail sales. “Your own store will only feature as a very small part of your customers’ lives so get busy knowing their deeper behavior, likes and dislikes and what they value most.”. Click below to learn how to set sales targets for your team members. This is certainly true for grocery shoppers, 53% of whom use more retailers in 2016 than they did in 2011, according to the report. When a customer is treated with a smile, even when they are returning an item (for whatever reason) they feel valued, and it creates an emotional sense of loyalty,” says Dena Brenner, a solutions engineer at Balance Innovations. It is your money sitting on a shelf and represents a large portion of your business investment. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. Take a day and visit several markets in your metro area. Communicate with your customers often, and ensure that your messages are on point. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. (U.S. Department of Agriculture) #13. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. Make the process swift and painless. Focus on making displays big, colorful, and simple, according to Abbenante. There are numerous ways to do this, including: Allow us to state the obvious: people won’t buy unappealing products, which is why having strong in-store visuals is key. Re bound to see positive results — in sales is getting consumers to come.! Sales reports and identify your top items and how fast they ’ ve landed on this post along... 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