A study published by Tencent Market Insight (cited by Sean Wang on Medium) found 48% of users who stopped using the app did so because of the lack of variety in the content published. This not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok. TikTok is also blocking users’ ability to download videos created by those 15 or younger. AppTopia reports that while TikTok may have been in a dominant position in the US in terms of download volume in October 2018, it was not competing in terms of engagement with its more established rivals. This age group will also see direct messaging restricted and won’t be able to host live streams. These ‘single-vertical’ accounts made up four of the top-10 at this point. Nonetheless, as of early 2020, TikTok seems like the app to beat. In the 2019 official iOS download chart, TikTok ranks fourth, with the chart limited to free apps. Launching into China 2016, let’s have a look at the official number of Douyin active users: Sources: CNBC 1, CNBC 2, Statista, Backlinko, BankMyCell, WorldoMeters, SmartInsights. This was the lower end of its revenue target for the years. The latter has also grown, though not quite as dramatically and from a much higher base. Selling merchandise or launching your own service/location/music etc. The Economic Times reports that average Indian TikTok users spent an average of 38 minutes daily using the app (vs 44 minutes on Instagram, or 35 minutes on Facebook). The stat that knocked my socks off was the fact Bytedance’s apps grew their monthly users at twice the rate of current market leaders like Facebook and Instagram – I can’t wait to see how this growth rate unfolds. This short video platform will reportedly be known as Cenas (Portuguese for ‘reels’). With a rumored valuation of $110-$180 billion, TikTok & Douyin’s parent company Bytedance is now the world’s most valuable startup. Most Tik Tok Users by Country since 2014. As with so many apps, India’s TikTok user base is heavy skewed male, a ratio not too far off being 10:1. Another popular theme was videos focused on one single area (beauty, pets, food, etc), around which relatively formulaic videos are produced. Tired of the perfect bodies and perfect lives as shown on Instagram, they are looking for something a little more down-to-earth, more, dare we say…authentic…. Figures are, of course, stronger among teenaged users, 49% of whom had used the app in the month prior. After merger, Tik Tok made of musically and ByteDance. In the US, 40% of TikTok users are male, and 60% are female. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. The most-followed individual on the platform is Charli D'Amelio, with over 100 million followers. The latter are outnumbered by users in their 50s or over of both genders. TikTok Financials. Among these was a trend towards comedy, with three of the top-10 accounts classifiable in this category. Q4 2019 represented by far the best quarter for TikTok revenue to date, with quarter-on-quarter growth standing at 100%, and year-on-year growth at a stunning 500% (albeit from a relatively low base). The percentages listed here are drawn from another data set and do not quite tarry with those above. Sounds simple enough, but it’s a wildly popular concept. These statistics purport to show a global figure. According to parent company Bytedance, TikTok’s global monthly users have grown 1,157.76% since January 2018, where it had 54.7 million users. Download activity peaked in Q4, when the app was downloaded 219 million times. The app seems to have taken off in a big way in South Asia, with India and Pakistan the biggest markets outside of China in terms of viewing time, with the US coming in a distant third (in fairness, Pakistan is a distant second behind India). We might assume some quantity of these would be students, not yet earning an income – or those at early stages of their career. TikTok User Penetration: % of Mobile Phone Users. GlobalWebIndex TikTok stats show that TikTok users are nearly as engaged in creating videos as they are in viewing them. The time spent on TikTok in the US grew 375% year-on-year. According to Miaozhen data published by WalktheChat, Douyin overtook Kuaishou in Q1 2018 to become the most popular short video app in the country. advanced AI that lies behind much of ByteDance’s success. TikTok still has considerable potential to grow in the US. TikTok has over 689 million monthly active users (MAU’s). This pales in comparison to Kuaishou/Kwai, according to this data, which saw average daily usage increase to 48 minutes from 36 minutes year-on-year. In 2019, it saw a 210% year-over-year increase in engagement time on the app. Dublin, Singapore, and London have been touted. eMarketer reports that at the annual VidCon convention in California in July 2019, YouTube creators bemoaned Google’s often mysterious Preferred system. Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s. This, however, has its limits. TikTok is also blocking users’ ability to download videos created by those 15 or younger. The US Navy banned the app in November 2019. This puts it someway ahead of the cluster of Turkey (23.2 million), Russia (19.9 million), and Pakistan (19.5 million). As of October 2019, Lasso had logged 425,000 installs – not in TikTok’s league. American’s 18 and over will spend 1.43 billion hours on TikTok in March 2020. The article also points to the popularity of mini-TV shows on Douyin, with one example clocking up 6 million followers after posting a mere 14 videos. Teenage users, are however, the largest constituency. In the US, the app has seen a 787.86% increase in users within the same period, going from 11.2 to over 100 million active users. ByteDance itself has strongly denied that this will be the case. TikTok & Douyin is now in 141 of 155 countries available and comes in 39 languages. ByteDance has denied reports that it hit $20 billion revenue in 2019. Ducks aside, these stats perhaps do give us a little window into how 400 million daily active Douyin users interact with the app. Outside of China, 43% of TikTok users are aged 16-24, whereas in China over 60% are 25-44. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. In terms of age groups, we find the highest preponderance of users fell into the 20-24 age group (around a third), followed by 25-29, accounting for a little over a quarter. TikTok Users. This is in excess of the 2% of internet users that were using the platform at this stage – though this is the case for all of the apps listed here. Sources: Statista 1, Statista 2, Statista 3, Backlinko, Business of Apps, AppAnnie, Hootsuite, Mediakix, Reuters, Builtvisible, InfluencerMarketingHub. This ban was lifted when TikTok agreed to censor ‘negative’ content. By signing up you agree to our privacy policy. That is not to say there are not considerable issues. China’s Ministry of Culture and Tourism also took issue with a comic series published by ByteDance, which they claimed distorted Chinese history (taken down with an apology). By comparison, Instagram averaged 111.5 million downloads per quarter. TikTok has 50 million daily active users in the U.S., meaning 18.68% of American’s with mobile internet users log in every day. The FT reports that one 24-hour TikTok campaign ran by Guess logged a CTR of 16% compared to a 4% average. This saw it pull ahead of even the mighty WeChat, which saw daily usage fall from 40 minutes to 31 minutes. The number of tiers varies too – often ending at Tier 3. TikTok users in India, Indonesia, and South Korea, Android, 2019. Changing age demographics of Douyin Users in China. The 500 million figure, however dates back to an official announcement in July 2018. Although sources have also indicated that Facebook is aiming to go head-to-head with TikTok in its biggest market outside of China, India, in 2020. Interestingly, usage seems relatively evenly split through various age groups, with only a slight weighting towards younger demographics. Addressing safety concerns will be paramount. Teenage users also show one of the strongest gender imbalances, skewing significantly female. We might bear in mind that this is slightly less pronounced than China’s birth ratio, which currently stands at 115:100 in favour of males. Among older demographics, we see the opposite trend. Apptopia also looked at user retention back in 2018. Something SUPER special happened in 2016. She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. Today you're going to see Tik Tok Most Popular Countries 2016-2020 ranking. It was banned again, however, in June 2020, with political tensions escalating between India and China. They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). 64.73% of China’s 926.84 million social media users will log into TikTok (Douyin) at least once a day, says Bytedance. State newspaper People’s Daily called for tighter regulations, after users were injured taking part in Douyin challenges. The combined level of penetration of ByteDance’ video apps in China stood at 72.1% in September 2019. From left to right this graphic shows ByteDance’s Douyin, Xigua, and Huoshan; Kuaishou; Tencent’s Weishi and Huoguo Shipin; and Baidu’s Haokan Shipin and Quanmin Xiao Shipin. A different set of TikTok statistics, from Priori Data, show slightly lower figures (though these stats go only as far as November 1st 2019). Combined, the TikTok/Douyin apps have over 1.29 billion monthly active users in 141 countries. Concerns were also raised around its open messaging system, which allows anyone to message anyone. In the US, 52% of TikTok users are on iOS – though this chimes with the market’s preference for Apple phones. ByteDance commanded 23% of the Chinese digital ad market in the first half of 2020 – making it the second-biggest player in the country. Out of 4.57 billion monthly active internet users, 28.22% use the video-sharing service by Bytedance, TikTok (15.07%), and Douyin (13.12%). In November 2019, TikTok ran a talent contest entitled All-Star Southeast Asia. Search volume for ‘bubble mask’ during PROYA Douyin campaign. Daily active Douyin user numbers increased by 19.4% over this period. This investment into advertising was maintained. The UK, contributing 2% ($2.4 million), was in third place. No doubt, many older users will have been left scratching their heads at the rise of this mysterious app. This puts TikTok is sixth place in terms of global users – and the highest that doesn’t belong to Facebook or Tencent. This increased to 400 million monthly active users, and 200 million daily active users by November of the same year, according to Chinese media reports. According to official company reports, the number of TikTok / Douyin downloads are now over 2 billion, and it was the most downloaded app of 2020. The United States is the third-largest country for downloads, accumulating 165 million installs since launch, followed by Canada and the UK in the 4th and 5th place. Instagram’s parent company, Facebook – never known to rest on its laurels in the face of competition – announced it was building a standalone app known as Lasso, which aims to directly challenge TikTok for a share of the Generation Z market. There have also been reports that TikTok is seeking a new global headquarters, outside of China (and the US it would seem). An update on TikTok for Younger Users. This came in the wake of a Congressional demand for an investigation into the app, over fears regarding information sharing with the Chinese government. It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok really knew how to work the social media growth playbook. They show us a strong family orientation. The below graphic shows search volume for ‘bubble mask’ on Baidu during August 2019. In South Korea, the pattern in anything but typical. RMB 2 billion ($287 million) in red envelopes (money parcels sent during the Chinese New Year period) was also sent over Douyin over this period. (Okay, fine: husky, dragon li, call duck). These three are described respectively as social media personality, choreographer, and actress (a job title also shared by Canadian Kristen Hancher in fifth place). This compared negatively to Facebook (45%), Instagram (44%), and Snapchat (32%). By August 2020, the official number of monthly U.S. TikTok users was 100 million, up 800% from January 2018’s company figures. TikTok’s strategy to grow its overseas userbase to over 50% of total users. Only Facebook properties (Messenger, Facebook, and WhatsApp) were downloaded more often. The metric used here is the proportion of monthly users who are daily users. eMarketer predicts that the total number of active Douyin users in China will rise to 556 million by 2023, accounting for 60% of mobile users in the country. The UK, contributing 2% ($2.4 million), was in third place. Overall, TikTok ranked fourth in terms of global downloads. The ban cost the app an estimated 15 million new users in what looked set to be TikTok’s best month to up until that point in the South Asian mega nation. This compares to 18 million active TikTok users (this is a slightly older figure – it is unclear whether this is daily or monthly). At present TikTok’s main office is in Los Angeles, while the CEO is based in Shanghai. Out of 3.81 billion social media users, 33.85% use TikTok (18.08%) and Douyin (15.75%). According to company filings, these are the latest figures highlighting its 1,157.76% growth since 2017 for TikTok’s international app (excluding Douyin, which is covered below). In comparison, Facebook declined 26% in the same period, and Instagram inched up by only 6%. The precise definition of an inactive user is unclear. Allegations of inappropriate content can have serious repercussions in China: TikTok’s ByteDance stablemate Neihan Duanzi (a joke-sharing app) did not survive allegations of this nature. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. We might add that we are looking at an unannotated dataset here. On the other hand, it would chime with App Ape Lab’s figure of 10 million Android users the following month. They are open to advertising (1.35x) and can be swayed by others’ opinions (1.34x) – ergo open to influencer marketing. In what activities do TikTok users engage? This, of course, will put it in direct competition with domestic rivals Alibaba and Tencent. TikTok vs. Kwai in Brazil, Google Play ranking Oct-Nov 2019. According, to App Annie’s State of Mobile 2020 report, Android TikTok users spent in excess of 68 billion hours using the app in 2019. Even though more adults adopt the app, only 15% of their user base is aged 35 and over. For more specific Douyin stats, we can refer to ByteDance’s penetration figures of 59% of smartphone users and 68% of social media users, as above (allowing for the fact that these are drawn from different datasets). This is a relatively small sample of 6 million users, though this affluent, highly-digital, Asian can perhaps give us an indication of TikTok’s success in particular market conditions. Advertising brands need to pay attention – TikTok has an engagement rate of 5.30% on accounts with 100,000+ followers, compared to Instagram 1.10% and Twitter 0.30%. This helps us to narrow the range somewhat, and chimes with what seems like a hint from Chandlee’s that TikTok’s user base is climbing up towards 1 billion. This attracted close to 477 million views across hundreds of videos over the course of a week or so. Interestingly, these stats that female TikTok users far outnumber male in the US, by a ratio or nearly 2:1. Most-downloaded apps of 2019, iOS App Store and Google Play Store. TikTok’s Gen Z penetration is high in America, with 49% of teenagers stating they have used the app. These are the most popular Users sorted by TikTok followers. The videos went viral, resulting in the pair (aged 20 and 17) turning themselves into the police. We can assume that given its huge popularity, the figure is higher. With no clear monetisation strategy in place, how ByteDance approaches this in the run up to any IPO will be of great concern to industry observers and potential investors. In the United States, however, female users outnumber males 2:1. Let’s take a look at the top video-sharing platform by category views. This is particularly pronounced in Brazil, where the ratio is close to 2:1. TikTok users value product-centric communities; they are 1.4x more likely to buy a product in order to feel part of their community associated with said product. TikTok revenue statistics from Sensor Tower show that TikTok brought in $176.9 million in revenue over 2019. Again these figures won’t include Chinese third-party downloads – who knows how high TikTok might have featured if so (as might’ve some other Chinese apps, particularly WeChat). Either way, please jump in and leave a comment below. This is despite the fact that TikTok was in fact temporarily banned in the country, for two weeks in April 2019. Awards were handed out over three categories: Acting, won by HT Channel, talent, won by Yanyan de Jesus, and lifestyle, won by Dao Thi Quynh.